As a marketer, you strive to be a data-driven expert. You base your conclusions on stats and use traffic analysis software on your websites. I bet this software is Google Analytics, isn’t it?
All in all, according to W3TECHS, Google Analytics is used by 54.3% of all websites and has a market share of 83.5%. What’s even more impressive is that more than half of those websites use GA as the only source of marketing data.
The free version of Google Analytics provides you with sufficient data tracking capabilities so you get a clear picture and a proper understanding of where your traffic comes from and how it flows through your conversion funnel.
Sounds great, right? Well, it does… unless something gets not-provided. And with Google Analytics the not-provided area isn’t that tiny though. There are things good ol’ Google Analytics won’t tell you, so find out how to get the necessary information.
Tired of seeing not-provided? Avoid the guessing game and start adding UTM parameters (also called UTM codes) to your marketing campaigns.
A simple tweak to ensure you’re getting reliable campaign data is to use UTM parameters for each marketing campaign you have going. — Search Engine Journal
If you aren’t using UTM parameters to track your marketing efforts yet, then this article will surely blow your mind. 🙂
Even if you’re tracking your campaigns with UTMs already (as you should), you will still benefit from reading this up-to-date guide.
That’s right, keep on reading.
Start using UTM codes for each marketing campaign you launch. But first, find out what is it all about.
Full post available at partners.livechatinc.com
Do you use UTM parameters? Let me know where you apply them. Get in touch with me on Twitter.
Happy Marketing!
Kasia
Originally published at partners.livechatinc.com on August 10, 2017.
